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Research papers

Innovation combining art, engineering and social-economy science

This paper presents two aspects of innovation for companies that fall into the class of 'solution providers'. The paper first provides a quantitative analysis of what drives the professional's perception of an innovative company.Data from an...

Catalogue: Innovate 2006
Authors: Howard R. Moskowitz, Alex Gofman, Iain Bitran
Company: Moskowitz Jacobs Inc.
May 10, 2006
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Citation

Moskowitz, Gofman and Bitran (2006a, May 10). Innovation combining art, engineering and social-economy science. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/innovation-combining-art-engineering-and-social-economy-science


Research papers

What drives innovation?

An effort to understand innovation drivers - those factors that motivate and shape innovation efforts, and determine their success or failure - seemed to be a promising way to discover what factors make for success and failure in innovation.The...

Catalogue: Innovate 2006
Authors: Leyla Namiranian, Gwen Smith Ishmael, Renee Hopkins Callahan
Company: Decision Analyst, Inc.
May 10, 2006
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Citation

Namiranian, Ishmael and Callahan (2006a, May 10). What drives innovation?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-what-drives-innovation-


Research papers

How to tell snake oil from white elephants from real innovation in market research

This paper reviews the history of innovation and mistakes in order to use the power of hindsight to improve foresight, in particular to improve the chances of spotting whether a new idea is powerful piece of innovation or an expensive folly.

Catalogue: Innovate 2006
Author: Ray Poynter
May 10, 2006
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Citation

Poynter, R. (2006a, May 10). How to tell snake oil from white elephants from real innovation in market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-tell-snake-oil-from-white-elephants-from-real-innovation-in-market-research


Research papers

Decoding innovation

What is innovation? How can it be researched? Semiotics views innovation as a linguistic and cultural phenomenon. It offers a chance to identify what innovation means to its users and to consumers; how they know it when they see it; how they agree on...

Catalogue: Innovate 2006
Author: Rachel Lawes
May 10, 2006
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Citation

Lawes, R. (2006a, May 10). Decoding innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/decoding-innovation